What we believe in

Today, children spend more time on games and interactive experiences than they do on books, movies and TV.

It is very understandable that games are the absolutely preferred form of culture, because games invite the child to participate in the play.

Play is fundamental to the child's development and supports, among other things, imagination, enthusiasm, language, curiosity, social skills, self-esteem, and identity.

Many of the games our children play are of foreign cultural origin and are based on business models that are not suitable for children. Therefore, there is a need for good European alternatives that do not use unethical retention mechanics or steal children's data or money.

The mission behind PixiPlay is to offer children quality content based on a fair and transparent business model.

The content of PixiPlay is designed with the intention of providing children with opportunities to gain valuable experiences. In these experiences, children have the chance to encounter challenges, face failures, try again, ultimately succeed, and in the process, acquire important learning and development skills.